What is the data source for my Direct Mail List?

The data for your mailing list comes from Acxiom's InfoBase, the most comprehensive collection of US consumer, business, and telephone data available from one source.

The unique combination of rich data from InfoBase - long recognized as the industry leader - and database management expertise from Acxiom, results in a list with maximum coverage and deliverability. 

What sets InfoBase apart from the competition is smarter architecture - the InfoBase database is simply built better. The following process takes place quarterly to ensure fresh and reliable data:

• First, Acxiom gathers and integrates information from more than fifteen of the nation's top data sources.
  
• Next, all potential InfoBase data undergoes a rigorous screening process by Acxiom's analytical and database teams.
  
• Then, once the data is entered into the master InfoBase database, all records are multi-verified and ZIP 4 coded.
  
• Finally, the addresses are cleaned through National Change of Address (NCOA) and Delivery Sequence Files (DSF) before going through Direct Marketing Association (DMA) and deceased suppressions.
  

Your consumer mailing list is sourced directly from a component of Acxiom's InfoBase called InfoBase List. 

InfoBase List is a consumer list product consisting of base names and address records combined with comprehensive InfoBase Consumer data, including key demographics, home ownership characteristics, purchasing behavior, and lifestyle data. 

With InfoBase List, marketers can reach more than 170 million individuals in over 100 million U.S. households nationwide. The end result is one of the largest multi-source databases in the world containing current demographic and lifestyle information on over 95% of U.S. households.

The D and B Wholesale Business List is multi sourced. For example, records are sourced from yellow pages, credit inquiries, Internet, business registrations, payment experiences, public records, Secretary of State files, credit inquiries and more.

D and B uses every means at their disposal to identify new businesses entities from their many sources. Each new record as well as the maintenance records is subjected to:

• Over 2,000 computer validations for inconsistencies to ensure the accuracy of their data, including addressing, telephone connectivity or other data elements on record.
  
• The record maintenance process starts with verification of each record, each year.
  
• Over 100 million calls per year are made to maintain the file.
  
• Duplicate records are eliminated using D and B's sophisticated matching techniques.